‘Design without an expiration date” is core to the style of clothing under the Portraits of P brand. When crafting their identity and assets, this ethos must also be kept close to heart.

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The logo we designed for Portraits of P takes inspiration from the traditional British crest – a sign of class and prestige, but also history and heritage. With the latter, we aimed to subtly hint at the roots of Portraits of P as a descendant brand from Pinky Tailor, the well-known tailor’s started by the founder’s father. The logo was created in three parts: The House Crest, the Modern Logotype, and the PP Infinity Monogram. The House Crest features imagery of two sheep to symbolise the brand’s signature wool fabric material, and also to represent brand protectors. The crest’s intricate illustrations give the brand an elevated prestige. It is detailed enough to look impressive on print, while being bold enough to work with engraving or seals.

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Our custom made modern logotype provides a more modern touch to the logo’s traditional design concept, creating a perfect reflection of the style of clothing under the Portraits of P brand. The final part of the logo is the ‘PP Infinity Monogram’, which incorporates the initials of Portraits of P in an interlocking structure to create a signature symbol of infinity and timelessness for the brand.

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The colour palette features rich greens, browns, and gold to capture the sophisticated yet downplayed style of Portraits of P menswear. Gold embossing allows a subtle elevation of luxury, while the deep ‘sacramento’ green ensures a more humble and welcoming feel. These colours are applied to the custom packaging boxes we created for Portraits of P, which come in various sizes to contain all kinds of products from cufflinks to shirts. With the familiar green on the outside, the boxes surprise customers upon opening with a lively burst of ‘Madeira Orange’ printed on luxury paper lining on the inside. Here is an everyday experience made a little bit more special.