We identified, analysed, and crafted a new brand identity for TS Teak. This included designing a new entire set of brand assets at a corporate scale, for both physical and digital environments. From the print catalogue to the website, our work aimed to make the Thai teak business a more popular option for today’s interior and furniture designers.
To raise awareness of the wonder and beauty of Thai teak, we crafted the brand’s catalogue with not just a presentation of their product range, but also with histories and detailed descriptions of the materials.
When designing and developing the entire website for TS Teak, we worked carefully to ensure a sleek and modern interface for users. Providing a seamless technological experience, we aimed to shift perceptions towards Teak as old-fashioned and inaccessible to modern and versatile. By also adding geometric and abstract graphic elements to the brand, we further input a more urban feel to its identity in order to establish its place firmly in modern-day design projects.