CONTENT STRATEGIST

‍1.1 Role Introduction

"What does a Content Strategist do at Un-titled Lab?"

As a Content Strategist, you will be the architect of our content ecosystem, responsible for designing the strategic blueprint that guides our audience through the conversion funnel. You will play a vital role in transforming creative ideas into powerful, data-driven marketing strategies that drive measurable results, ensuring every piece of content created for our clients and in-house brands is purposeful and effective.

1.2 Key Responsibilities

• Research and Data Analysis
  • Gain a deep understanding of our client’s business goals, target markets, and industry landscape.
  • Analyze data and insights to inform creative decisions, ensuring that campaigns are well-informed and strategically positioned.
  • Gain a deep understanding behavior and touch points.
• Strategy Development
  • Create a creative marketing campaign to communicate and promote a product, service, or brand.
  • Design and implement comprehensive content strategies that align with company objectives and marketing goals.
  • Develop communication strategies and craft targeted messages to achieve marketing objectives across various platforms and target groups, both offline and online.
• Content Planning & Management
  • Create editorial calendars, content requirements matrices, and content briefs to guide content creation.
  • Written content effectively convey the desired message and align with the content pillars.
  • Collaborate with the creative team to brainstorm out-of-the-box ideas and concepts that align with the strategic direction of projects.
  • Work with content creators, designers, creatives, and marketing teams to produce high-quality content.
• Performance Analysis and Audit
  • Analyze existing content, identify trends, and research target audiences to understand their needs and preferences.
  • Establish key performance indicators (KPIs) and metrics to track content effectiveness and make data-driven adjustments.
  • Prepare analysis reports and marketing presentations.

1.3 "What Else?"

• Present and discuss strategic concepts and ideas with clients clearly and persuasively, demonstrating a deep understanding of their objectives.
• Stay up-to-date with the latest consumer research, market trends, and tools and methodologies in the industry.
• Participate in ideation and brainstorming sessions.
• Work flexibly and efficiently to adapt your approach fluidly, meeting the project and team's needs and constraints.
• Support Un-titled Lab’s business development activities.

1.4 Candidate Profile: "What do we want to see?"

⚙️ Skills & Capabilities (Soft Skills):

• • • Exceptional analytical and critical thinking skills, capable of structuring complex information into clear frameworks.
    • Ability to develop long-term content plans and align them with overall business objectives.
    • Proficient in using data and analytics to understand audience behavior and measure content impact.
    • Strong communication and presentation/storytelling skills, with the ability to articulate strategic rationale persuasively.
    • A team player, collaborative, and helpful.
    • Excellent organizational skills and able to work under pressure to meet deadlines.

💡Qualifications

Must Have:

• • • • 3+ years of professional experience in Content Strategy, Digital Strategy, or a related role, preferably in an agency setting.
      • Proven experience in audience research and translating data into content plans.
      • Proficiency in designing content funnels and user journeys.
      • Bachelor’s degree in Marketing, Communications, Business, or a related field.
      • Familiarity with digital marketing tools and analytics platforms.

Nice to Have:

• • • • Familiarity with Content Management Systems (CMS), SEO tools, and other relevant digital marketing technologies.
      • Working knowledge of basic UX/UI principles as they relate to content structure.

1.5 "Why join us?"

• Exciting opportunity to work alongside a team of experts in a collaborative and dynamic environment.
• Gain hands-on experience in end-to-end brand identity creation and high-impact integrated campaign design.
• Continuous learning and growth opportunities within a supportive and inclusive culture.

1.6 "A few perks & benefits" 🎁

• • Apple Mac Mini/MacBook Pro for all your creative needs.
  • Flexible hours to support work-life balance.
  • Flexible holidays allow you to recharge when needed.
  • Hybrid working model for a mix of in-office collaboration and remote focus time.
  • Complimentary Snacks & drinks in the office.

‍