MID-LEVEL BRAND STRATEGIST

What does a Mid-Level Brand Strategist do at Un-titled Lab?

As part of our Strategy team, you will play a vital role in conducting research, analysis, and synthesis to advance our clients' brand strategies. Your primary focus will be on examining brands, customers, and the market to uncover valuable insights, identify challenges, and seize opportunities. Using this knowledge, you will craft comprehensive brand strategies and create big ideas that establish a unique position, set brands apart from competitors, and effectively engage their target customers for the long term.

Key Responsibilities

Insights and Analysis

• Gather and assess a wide array of data — from customer feedback to surveys measuring brand recognition and engagement — to discover trends and insights.
• Conduct qualitative and quantitative research on clients' brand strategies, customer profiles, and market share to understand their strengths, weaknesses, challenges, and opportunities.
• Identify insights, challenges, and opportunities by creating competitive reviews and situational analyses on trends, market, competitors, and target customers.

Develop Brand Strategy

• Identify strengths and weaknesses to develop and reshape Brand DNA, clarifying the brand's purpose, vision, mission, values, and positioning.
• Formulate big ideas and develop strategies that set clients apart from competitors, creating a strong position for market growth and recognition.
• Ensure the project aligns with business goals and brand objectives at all times.

Creative Brand Message

• Deliver business, category, and competitive insights to increase the team's knowledge.
• Craft compelling brand messages, brand stories, and unique selling points that differentiate.
• Create guidelines that define brand personalities, tone of voice, and culture for both online and offline.

What do we want to see?

Skills & Capabilities

• Strong research and analytical skills with a problem-solving mindset to draw meaningful conclusions from data.
• Creative and compelling storyteller.
• Passionate, high energy, and positive mindset.
• Open-minded strategic thinker.
• Exceptional communication and presentation skills to convey complex ideas concisely.
• Strong interest in design and branding.

Qualifications — Must Have

• Bachelor’s degree in Business, Marketing, Brand Management, or related field.
• 3–6 years of experience in brand strategy, market analysis, or a related role.
• Proven experience in brand strategy development and customer insights.
• Proficiency in industry-standard research tools, methodologies, and platforms.
• Strong verbal and written communication skills.

Why join us?

• Work alongside a team of experts in a collaborative and dynamic environment.
• Gain hands-on experience researching and analysing brands, customers, and market trends.
• Develop and implement strategies that shape the future of the brands we work on.
• Continuous learning and growth opportunities within a supportive culture.

A few perks & benefits

• Apple Mac Mini / MacBook Pro
• Flexible hours
• Flexible holidays
• Hybrid working
• Snacks & drinks

How to Apply

Send your CV & Portfolio to: career@un-titledlab.com

Email subject: Application for Brand Strategist (MONTH 2026) Name Surname

Note: Only shortlisted candidates will be contacted.