MID-LEVEL BRAND STRATEGIST

What does a Mid-level Brand Strategist do at Un-titled Lab?

As part of our Strategy team, you will play a vital role in conducting research, analysis, and synthesis to drive our client’s brand strategies forward. Your primary focus will be on examining brands, customers, and the market to uncover valuable insights, identify challenges, and seize opportunities. Using this knowledge, you will craft comprehensive brand strategies and create captivating big ideas that establish a unique position, set them apart from competitors, and effectively engage their target customers for the long term.

1. Insights and Analysis
   • Gather and assess a wide array of data, ranging from customer feedback to surveys measuring brand recognition and engagement, using this data to discover trends and insights.
   • Conduct qualitative and quantitative research on clients’ current situation, brand strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, challenges and opportunities.
   • Identify insights, challenges and opportunities by creating competitive reviews and situational analyses on trends, market, competitors and target customers.
2. Develop Brand Strategy
   • Identify strengths and weaknesses to develop and reshape Brand DNA based on insights to clarify the brand’s purpose, vision, mission, values and positioning.
   • Formulate big ideas and develop strategies that set the clients apart from competitors, creating a strong position for market growth and recognition.
   • Make sure the project is in alignment with the business goals and the brand objectives at all times.
3. Creative Brand Message
   • Deliver business, category, and competitive insights to increase the team’s knowledge.
   • Craft compelling brand message, brand stories, and unique selling points that differentiation.
   • Create guidelines that define brand personalities, tone of voice,  culture and etc. for both online and offline.

What Else?

• Stay up-to-date with the latest consumer research, market trends, as well as, tools and methodologies in the industry.
• Leading ideation and brainstorming sessions.
• Work flexibly and efficiently to fluidly adapt your approach to fit the project and team needs and constraints.
• Support Un-titled Lab’s business development activities.

What do we want to see?

Skills & Capabilities

• Strong research and analytical skills with problem-solving mindset to draw meaningful conclusions from data.
• Creative and compelling storyteller.
• Passionate and keep energy levels high and positive mindset.
• Open-minded strategic thinker.
• Exceptional communication and presentation skills to convey complex ideas in a simple and concise manner.
• Having strong interested in design and branding.

Qualifications

• Bachelor’s degree in Business, Marketing, Brand Management, or related field.
• Proven experience in brand strategy development, market analysis, and customer insights.
• Proficiency with verbal and written communication skills.
• Proficiency in using industry-standard research tools, methodologies, and platforms.
• A passion for branding and a keen eye for detail.

Why join us?

• Exciting opportunity to work alongside a team of experts in a collaborative and dynamic environment.
• Gain hands-on experience in researching and analysing brands, customers, and market trends.
• Develop and implement strategies that will shape the future of the brands.
• Collaborate with cross-functional teams to bring your ideas to life.
• Continuous learning and growth opportunities within a supportive and inclusive culture.

How to Apply

• Send your CV & Portfolio to: career@un-titledlab.com
• Include email’s subject title: ‘Application for {apply position} (MONTH2025) {Name Surname}; i.e ‘Application for Senior Brand Strategist (APR2025) Jane Doe'
• Send CV & Portfolio to: career@un-titledlab.com

Note: Only shortlisted candidates will be contacted. We appreciate your understanding.