SENIOR BRAND STRATEGIST

What does a Senior Brand Strategist do at Un-titled Lab?

As part of our Strategy team, you will play a vital role in conducting research, analysis, and synthesis to drive our client’s brand strategies forward. Your primary focus will be on examining brands, customers, and the market to uncover valuable insights, identify challenges, and seize opportunities. Using this knowledge, you will craft comprehensive brand strategies and create captivating big ideas that establish a unique position, set them apart from competitors, and effectively engage their target customers for the long term.
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1. Insights and Analysis
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   • Identify strengths and weaknesses of client’s brand.
   • Identify insights, challenges and opportunities by creating competitive reviews and situational analyses on trends, market, competitors and target customers.
   • Apply relevant analytical tools and methodologies to offer actionable insights.

1. Develop Brand Strategy
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   • Take complex and sometimes disparate information and thread together simple, clear, impactful themes and big ideas to create differentiated brand strategies and emotive stories apart from competitors.
   • Develop and reshape Brand DNA based on insights to clarify the brand’s purpose, vision, mission, values and positioning.
   • Make sure the project is in alignment with the business goals and the brand objectives at all times.
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2. Creative Brand Message
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   • Deliver business, category, and competitive insights to increase the team’s knowledge.
   • Craft compelling brand message, brand stories, and unique selling points that differentiation.
   • Create guidelines that define brand personalities, tone of voice,  culture and etc. for both online and offline.
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3. Brand Development
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   • Develop communication and marketing strategies under the brand strategy; weave together insights and recommendations into a clear, actionable plan for our clients.
   • Plan data measurement against customer business goals.
   • Efficiently analyse data and make recommendations for brand/product/experience improvements/refinements.
   • Lead ideation and brainstorming sessions.
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4. Leadership
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   • Take a leadership role in client meetings (as it relates to strategy, delivery of the strategy, and big brand questions).
   • Organise, manage, facilitate, and follow up workshops for clients.
   • Be the guide (not the hero) in workshops—focus on helping the participants give their best insights and perspectives.
   • Design, compose presentations, and deliver passionate presentations to help synthesise business problems into actionable steps. This can include insights about consumers, culture, brands, and their competition.
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What Else?
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• Stay up-to-date with the latest consumer research, market trends, as well as, tools and methodologies in the industry.
• Leading ideation and brainstorming sessions.
• Work flexibly and efficiently to fluidly adapt your approach to fit the project and team needs and constraints.
• Support Un-titled Lab’s business development activities.
• Translate strategic discoveries into creative briefs, and be actively involved in briefing creative teams; steer work / facilitate brainstorms to ensure creative aligns to strategy.
• Observe current workshop structure in motion and make suggestions for improvement.

What do we want to see?

Position: Senior Brand Strategist

Type: Full-Time (Hybrid)

Age: 28 - 32 years old

Career Level: Senior

Experience: 5 - 8 years

Negotiable Salary: 32,000 - 45,000

Skills & Capabilities

• Strong research and analytical skills with problem-solving mindset to draw meaningful conclusions from data.
• Creative and compelling storyteller.
• Passionate and keep energy levels high and positive mindset.
• Open-minded strategic thinker.
• Exceptional communication and presentation skills to convey complex ideas in a simple and concise manner.
• A team player, collaborative, and helpful.
• Ability to embrace productive conflict and actively encourage debate and dialogue with the goal of listening to understand.
• Mastery-level facilitation tactics.
• Having strong interested in design and branding.

Qualifications

• Bachelor’s degree in Business, Marketing, Brand Management, or related field.
• Proven experience in brand strategy development, market analysis, and customer insights.
• Proficiency with verbal and written communication skills.
• Proficiency in using industry-standard research tools, methodologies, and platforms.
• A passion for branding and a keen eye for detail.
• Experience as a brand strategist, brand manager, or similar role.
• Experience leading client meetings.
• Knowledge of online facilitation tools that enhance the virtual workshop experience—we currently use Google Workspace, Zoom, and Mural.

Why join us?

• Exciting opportunity to work alongside a team of experts in a collaborative and dynamic environment.
• Gain hands-on experience in researching and analysing brands, customers, and market trends.
• Develop and implement strategies that will shape the future of the brands.
• Collaborate with cross-functional teams to bring your ideas to life.
• Continuous learning and growth opportunities within a supportive and inclusive culture.

How to Apply

• Send your CV & Portfolio to: career@un-titledlab.com
• Include email’s subject title: ‘Application for {apply position} (MONTH2025) {Name Surname}; i.e ‘Application for Senior Brand Strategist (APR2025) Jane Doe'
• Send CV & Portfolio to: career@un-titledlab.com

Note: Only shortlisted candidates will be contacted. We appreciate your understanding.